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Janine Montgomery

I'm Janine

Founder and Creative Director at Nguni Creative. Welcome to our creative studio where we create enduring value and give form to your vision.

About Nguni Creative

Nguni Creative is a company driven by passion. We serve ambitious brands who seek to make an everlasting impact. Nguni Creative is here to give form to your vision through brand identity, design, and strategy.

In my shoes.

I’ve been on different journeys in my life and I have learned great things from each one. My past experiences have led me to where I am today and I am grateful to be in a position to do what I love. I studied Web Design, Graphic Design, Digital Marketing, Teaching (yes I apply this skill still in what I do at Nguni Creative today). Studying through different institutions has taught me a lot but a wise man named Yukitaka Yamaguchi once said “If you love what you do, you will teach yourself. If you do not love what you do, others will teach you”. Most of what I know today has grown from a passion to develop my craft. So when I can learn something new I grab it by the horns and learn. You know…a student for LIFE.

I hold a Certified Brand Specialist qualification from Level C (Co-Founded by Marty Neumeier and Andy Starr). This in itself was an experience I will never forget. I met other creatives from around the world and it opened my eyes to new ways of doing what I do. I learned to own the five key disciplines of DIFFERENTIATION, COLLABORATION, INNOVATION, VALIDATION, and CULTIVATION. I get my inspiration from other GREAT entrepreneurs, my family, and other creatives. At my core, I want to create something of enduring value whenever I can. Something that wasn’t there before. Something with meaning and purpose.

The world is full of creators. At Nguni Creative we offer our clients clarity and strategic thinking. What we create is a souvenir.


Why the name Nguni Creative? The Nguni Cow is unmistakably African and tells a story of strength. Like rainstorms and sunsets, Ngunis are so much a part of our South African landscape. 

When you see the Nguni Cow, you may think of its beautiful hides, horns of all shapes and sizes. You may think labola or wealth. A true South African icon. You may think a neglected language and culture that tells stories soon to be forgotten if we don’t keep telling them.

What do I see…? I see a link between my life and my dreams. I see a humble routine in the countryside. Barefoot children playing in the red dusty trails of working farmlands. I see authenticity and strength. Resilience through tough times. I see passion. I see Nguni Creative.


Our country is beautiful in so many ways and offers so much to everyone in it. However, it does not only tell a story of beauty but with our history of high unemployment rates comes the reality of poverty. The United Nations Sustainable Development Goals (UNDP) has set the ambitious target of ending extreme poverty in all its forms by 2030. I believe that if we all do our part, no matter how small, we can help achieve this goal.

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