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Janine Montgomery

I'm Janine

Founder and Creative Director at Nguni Creative. Welcome to our creative studio where we create enduring value and give form to your vision.

Welcome to Nguni Creative,

Where Passion Meets Purpose

At Nguni Creative, we believe in the power of vision and the impact of design. Our mission is to help ambitious brands make an everlasting impression through thoughtful brand identity, innovative design, and strategic insight.

 

In my shoes.

My journey is a rich tapestry woven with diverse experiences. From web and graphic design to digital marketing and teaching, each thread has contributed to the fabric of who I am today. As Yukitaka Yamaguchi wisely said, “If you love what you do, you will teach yourself. If you do not love what you do, others will teach you.” My greatest lessons have been fueled by a deep-seated passion for perfecting my craft. I am, and always will be, a lifelong student.

Holding a Certified Brand Specialist qualification from Level C (co-founded by Marty Neumeier and Andy Starr), I have had the privilege of learning from some of the best in the industry. This experience introduced me to new perspectives and ways of doing what I love, emphasizing the key disciplines of differentiation, collaboration, innovation, validation, and cultivation. My inspiration comes from visionary entrepreneurs, my supportive family, and the vibrant creative community.

In a world brimming with creators, Nguni Creative stands out by offering our clients clarity and strategic insight. What we create is not just a product or a service; it’s a souvenir of our journey together.

Nguni Creative: A Name Rooted in Passion

Why Nguni Creative? The Nguni Cow is a quintessential symbol of Africa, representing a story of strength and resilience. Like rainstorms and sunsets, Ngunis are an integral part of the South African landscape.

When you think of the Nguni Cow, you might picture its striking hides, the varied shapes and sizes of its horns, or perhaps the traditional concept of lobola and wealth. It is a true South African icon, embodying a culture and language that could fade away if not continuously celebrated and remembered.

But what do I see? I see a connection between my life and my aspirations. I see the humble rhythms of rural life, with barefoot children playing along the red, dusty trails of active farmlands. I see authenticity and unwavering strength. I see resilience in the face of adversity. I see passion.

I see Nguni Creative.

Responsibility: Our Commitment to Giving Back

Our country, with its breathtaking landscapes and rich cultural tapestry, offers so much to all who call it home. Yet, this beauty is juxtaposed with a history of high unemployment rates and the harsh reality of poverty. The United Nations Sustainable Development Goals (UNDP) have set an ambitious target: to end extreme poverty in all its forms by 2030.

At Nguni Creative, we believe in the power of collective action. We recognize that every effort, no matter how small, can contribute to achieving this goal. Our responsibility extends beyond our creative endeavors; it encompasses a commitment to making a positive impact in our community.

We are dedicated to using our platform and resources to support initiatives that uplift those in need. Whether through empowering local artisans, supporting educational programs, or partnering with organizations that drive sustainable development, we strive to be a force for good.

Nguni Creative is more than a business; it is a promise to give back and to help build a brighter, more equitable future for all South Africans. We are proud to play our part in this journey, inspired by the resilience and spirit of our people.

Want to know more?

Find out how you can help Nguni Creative support those in need.